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Influence, New and Expanded: The Psychology of Persuasion
A guide to the psychology behind why people say "yes" and how to ethically persuade them.
Robert Cialdini's updated classic explores the core principles of influence—like reciprocity and authority—backed by research and real-world examples. This edition includes new insights on digital persuasion and social proof, making it a must-read for marketers, leaders, and communicators.
Summary
Explains six key principles of persuasion including scarcity, liking, and commitment.
Updated with new material on digital influence and online behavior.
Grounded in decades of psychological research and experiments.
Offers ethical strategies for increasing compliance and agreement.
Ideal for professionals in sales, marketing, leadership, and communication.
Robert Cialdini's updated classic explores the core principles of influence—like reciprocity and authority—backed by research and real-world examples. This edition includes new insights on digital persuasion and social proof, making it a must-read for marketers, leaders, and communicators.
Summary
Explains six key principles of persuasion including scarcity, liking, and commitment.
Updated with new material on digital influence and online behavior.
Grounded in decades of psychological research and experiments.
Offers ethical strategies for increasing compliance and agreement.
Ideal for professionals in sales, marketing, leadership, and communication.
Robert Cialdini's updated classic explores the core principles of influence—like reciprocity and authority—backed by research and real-world examples. This edition includes new insights on digital persuasion and social proof, making it a must-read for marketers, leaders, and communicators.
Summary
Explains six key principles of persuasion including scarcity, liking, and commitment.
Updated with new material on digital influence and online behavior.
Grounded in decades of psychological research and experiments.
Offers ethical strategies for increasing compliance and agreement.
Ideal for professionals in sales, marketing, leadership, and communication.
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© 2025
Toolfolio
Tool Categories
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© 2025
Toolfolio
Tool Categories
Libraries
© 2025
Toolfolio