How to Generate Carousel Posts in Bulk Using Orshot, Zapier & Airtable

By reading this article, you’ll learn about a method to generate meaningful content in bulk and drive consistent website traffic—without spending hours designing each post manually.

In case you've been living under a rock, carousel posts are dominating platforms like TikTok, Instagram, Threads, and LinkedIn. They’re highly engaging, shareable, and one of the most effective formats for growing reach organically.

In this guide, you’ll discover how to use Orshot, combined with Zapier and a simple Airtable or Google Sheets setup, to automate the creation of high-quality carousels at scale—turning your data into dynamic, on-brand social content in minutes.

What is Orshot?

Orshot is an AI-powered platform that automates the creation of marketing visuals at scale using customizable templates. Whether you're a brand, content team, or solo creator, it lets you generate consistent, on-brand graphics—like carousels, product previews, or social banners—without touching design software. Just set up your template once, connect it to your data, and let Orshot do the heavy lifting.

Key Features:

• Custom Templates – Design once, reuse endlessly

• Bulk Generation – Create visuals at scale via data

• Studio Editor – No-code drag-and-drop builder

• API Access – Developer-friendly image rendering

• Automation-Ready – Works with Zapier & Airtable

• Team Workspaces – Share, collaborate, control access

Find out more at orshot.com

What is zapier ?

Zapier is an automation platform that connects your favorite apps and services to streamline workflows and eliminate repetitive tasks—all without writing a single line of code. It empowers both individuals and businesses to integrate various tools seamlessly, boosting productivity and efficiency.

Key Features:

• Connects with over 2,000 apps.

• Enables complex automation sequences.

• Designed for users of all technical levels with a no-code, visual interface.

Find out more on their website Zapier.com

How It Works:

Essentially, what we’re doing with this automation setup is creating a custom template in Orshot Studio, defining the parameters (like text, images, and layout), and then connecting those parameters to our database using Zapier. The flow is triggered by a Webhook from Airtable, making it easy to decide exactly which tools we want to generate carousel slides for—on demand and at scale.

Heres the steps of the Automation:

1. Webhook Trigger (Zapier)

   • A manual or automated action in Airtable sends a Webhook request.

   • This makes it easy to trigger the automation only for selected tools.

2. Find Record (Airtable)

   • The Webhook includes the record ID or filter criteria.

   • Airtable returns the full data for the selected tool (e.g. name, image URL, description).

3. Render Image (Orshot)

   • The data is sent to Orshot and applied to a predefined Studio template.

   • Parameters like tool name, image, and tagline are injected into the layout.

4. Upload to Google Drive

   • The generated image is uploaded to a Google Drive folder.

   • This creates a shareable archive and makes it easy to organize assets.

In-depth Step-by-step Process:

1. Create Your Orshot Template
   Start by creating an account on Orshot and heading into Orshot Studio to design your template. Once your layout is ready, enable the “Parameterize” toggle so you can dynamically inject data.

Make sure to use recognizable parameter names (like "tooldescription", "toolname", etc.)—this will make mapping much easier later when w're working in Zapier!

2. Save the Template & Copy the Template ID
   After setting your parameters, save the template. You’ll need the template ID later when setting up the automation in Zapier.

3. Set Up a Webhook in Zapier
   Create a new Zap and use the "Webhooks by Zapier" → "Catch Hook" trigger. This will generate a unique webhook URL. You'll use this URL in Airtable to send data whenever a specific action occurs.

4. Configure Airtable Automation
   In Airtable, create an automation that triggers when a certain condition is met—for example, checking a checkbox field. When triggered, the automation sends the record ID to the Zapier webhook. This allows Zapier to capture and process only the selected record's data.

   1. In order to Expose the Record ID, you'll need to create a "Formula Field" with the formula being 'RECORD_ID()'. This will be needed in the next steps.

   2. Create another field which will act as your trigger to start the automation. I'm using a check box as the trigger but you can use drop downs or buttons if you prefer.

   3. Once you have that created, head over to Airtable automations and create an automation thats is triggered whenever the checkbox is clicked. Once clicked the response would be to run a script as shown below.

   4. For the script, use this and just replace the url with the Zapier webhook url given to you from step 3:
      let id = input.config().id;
const webhook = "[INSERT WEBHOOK URL]"; // You can set your URL here
console.log(webhook + "?id=" + id);await fetch(webhook + "?id=" + id);

   5. Important: make sure you're also passing the ID through as shown on the far left of the screen. For Name, enter 'id' and for value, look for "Airtable record ID". This will essentially send the Record id to the Webhook which will allow us to access all the information about that record through Zapier.

5. Find the Record in Airtable
   Once Zapier catches the Webhook, add a step to find the record in Airtable using the incoming record ID. You can retrieve all associated fields (tool name, image, description, etc.) using a formula field like RECORD_ID() which int eh screenshot is under the field "Search by Field" and its called "IDD" (This is what was mentioned in step 4.1!)

   1. Since we are finding a record, we are using the ID we passed from Airtable in step 4 to identify the record and retrieve its data!

6. Render the Image in Orshot
   Add a new action in Zapier to "Render From Studio Template" using the Orshot integration. Paste your Orshot Template ID and map each parameter (e.g. tool name, image URL) to the matching fields from Airtable.

   1. Template ID is what we mentioned in step 2!

   2. Below are the Parameters we setup in Orshot Studio where we created our template, Step 1

   3. All you have to do now is connect those with values from Airtable. For example, you can see that in the "Toolcategory" parameter i mapped the "Tool Category" variable from the Airtable record.

   4. Important: Make sure to scroll down to the bottom and in the "Response Type" choose "url". This will make it easier to then save the image in whatever database you want.

7. Add Result to a Database
   I chose to route the finished results in Google Drive because its easier for me to share with others. However, you can save it to any database of your liking by choosing a different step in your automation.

Final Step: Turn the Automation on!

Finally, watch your effort pay off tenfold! Now, every time you check the box in your Airtable database, the automation will create the design with the dynamic data and upload it to your google drive!

• Saves time compared to manually creating each slide.

• Ensures consistent and timely captures.

• Stores all designs on Google Drive.

Need Help? Reach Out!

I hope this guide was helpful in setting up your automated screenshot workflow! If you have any questions or need assistance with your automation, don’t hesitate to reach out on Twitter/X @toolfolio—happy to help!