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This Is Marketing: You Can't Be Seen Until You Learn to See
A fresh guide to modern marketing that emphasizes empathy, trust, and meaningful change.
Seth Godin redefines marketing as a tool for genuine connection, urging marketers to serve specific audiences, create real value, and make change happen. It’s a call to lead with empathy, earn trust, and focus on the smallest viable market—not just sell, but matter.
Summary
Marketing is about creating change, not manipulating demand.
Focus on the smallest viable audience to build stronger trust.
Empathy is central: understand others deeply to serve them better.
Positioning and storytelling are key tools to drive impact.
Successful marketers act as generous leaders and problem solvers.
Seth Godin redefines marketing as a tool for genuine connection, urging marketers to serve specific audiences, create real value, and make change happen. It’s a call to lead with empathy, earn trust, and focus on the smallest viable market—not just sell, but matter.
Summary
Marketing is about creating change, not manipulating demand.
Focus on the smallest viable audience to build stronger trust.
Empathy is central: understand others deeply to serve them better.
Positioning and storytelling are key tools to drive impact.
Successful marketers act as generous leaders and problem solvers.
Seth Godin redefines marketing as a tool for genuine connection, urging marketers to serve specific audiences, create real value, and make change happen. It’s a call to lead with empathy, earn trust, and focus on the smallest viable market—not just sell, but matter.
Summary
Marketing is about creating change, not manipulating demand.
Focus on the smallest viable audience to build stronger trust.
Empathy is central: understand others deeply to serve them better.
Positioning and storytelling are key tools to drive impact.
Successful marketers act as generous leaders and problem solvers.
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© 2025
Toolfolio
Tool Categories
Libraries
© 2025
Toolfolio
Tool Categories
Libraries
© 2025
Toolfolio